Anybody can write a book, but writing a book that converts readers into customers is very different

The other day, an aspiring author objected to ghostwriting services in favor of those scribe book manuscript transcription services.

“I like to write myself,” he said. “I can just dictate to my phone and have the material checked for grammar by some scribe professional. I don’t see how you can get into my head and write like me without me telling it to you word for word. I’ve read some scribe media reviews, and those seem to indicate I can mostly write the book myself.”

I explained that I have a professional acting background; ghostwriting is acting in print. I write clients’ books entirely from scratch so they read exactly like my clients wrote them, in their distinguished voices.

I then explained how the transcripts to scribe books path doesn’t work and that, having just written my 50th book, I know what works and what doesn’t work. An edited transcript is not a chapter, even if it was worked on by a professional scribe. That material needs to be teased out, massaged, expanded, condensed, etc. so it can become an “auto-read,” meaning an easy-to-read persuasive book that readers fly through while retaining what they read.

The difference between working with a ghost writer and doing it yourself (or hiring a scribe media, scribe publishing, scribe writing, or scribe inc. company, which is basically the same thing) is that anyone can put words on a page. Not everyone can create an auto-read book, whether you’re starting with book in a box ideas or not. What’s an auto-read? That means it’s a persuasive book that convinces people to buy in and is easy to read and retain. In order for you to dictate, edit, etc., it comes down to the value of your time and how much time it takes away from tasks that you cannot delegate, like recording videos, producing training, and running workshops, which are crucial for your business.

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